IQOS WiFi Campaign in Public Places

The campaign aimed to capture data and engage adult smokers in regulated environments to support their potential transition to IQOS, focusing on locations they frequent to foster meaningful, compliant interactions. HIGO executed this through branded WiFi login pages at lounges, cafés, and co-working spaces, custom data capture forms on splash pages, and geo-targeted campaigns, resulting in over 7,000 verified user registrations within a month, with 32% of users returning and re-engaging through HIGO WiFi.