BCA Digital Ads Through WiFi Campaign

HIGO collaborated with BCA to raise awareness of its new financial product among urban commuters by targeting high traffic areas within Jakarta’s MRT network. The campaign delivered mobile optimized digital ads via WiFi splash pages, supported by engaging banners and a dedicated microsite as the call-to-action. Within four weeks, the initiative generated over 1.8 million views, achieved a click-through rate 2% above the financial sector average, and maintained an average dwell time exceeding 30 seconds, effectively positioning BCA’s product as a convenient solution for busy city residents.