Home Credit

Home Credit

WiFi Advertising

Home Credit
Campaign Type
  • Gamification

    CPC

  • Timeframe

    2 Months, on-going

The strategy implemented to increase awareness of Home Credit products, HIGO, involved creating a game titled "Memorable Game." This game features several selected products that can be purchased on installment with easy terms and conditions

  • Monthly impressions

    140.000

  • Engagement through gamification

    > 58%

  • Conversion to Website Visitor

    > 90%

Through the Memorable Game, the conversion rate of successful visits to the Home Credit website reached 90%. This indicates that Transjakarta users are interested in exploring detailed information about the electronic products featured in the game

Home Credit implemented Block Location advertising to promote their ads, targeting public areas (Transjakarta) and several malls with Home Credit outlets or points of sale.

Home Credit implemented Block Location advertising to promote their ads, targeting public areas (Transjakarta) and several malls with Home Credit outlets or points of sale.