DJOY: KOL Campaign Activation

DJOY partnered with HIGO to amplify its bold, energetic brand identity on TikTok and Instagram through a KOL driven campaign featuring authentic, trend savvy content tailored for virality. HIGO carefully selected creators aligned with DJOY’s audience and values, provided end-to-end scripting and execution, and produced optimized content for both organic and owned media use boosting visibility and deepening audience engagement in the digital space.