Abbott
Abbott
WiFi Advertising
Campaign Type
- CPL
Cost Per Lead
- Timeframe
6 Months
With three products targeting different segments, HIGO developed a campaign strategy through a single survey. Targeting women who already have children, every woman connected to WiFi will be asked a question about the "Number of Children." Each audience member who completes the survey will be considered a lead.
Impressions
946.000Leads (Nama, Email, Nomor Telepon)
285.578Konversi ke Youtube
33%untuk 3 produk
3 segmentasi
HIGO even contributed to a 33% increase in traffic to Abbott's YouTube channel through direct links